LOOP Zero is the nicotine-free version of the LOOP pouch brand, made by Another Snus Factory in Stockholm. LOOP Zero was the company's first foray into nicotine-free pouches, launched as a counterpart to the popular LOOP nicotine range. What sets it apart from many other "Zero" lines is that LOOP Zero strips out everything — no nicotine, no tobacco, no caffeine, no stimulants. The range focuses on a single profile: Cool Mint, a slim, all-white pouch that combines crisp peppermint with cold menthol for a frosty, refreshing under-lip experience. The cans are made from over 50% plant-based material and recycled plastic, in line with LOOP's sustainability focus. We ship LOOP Zero worldwide with free shipping available on qualifying orders, and our pricing stays flat and honest from start to finish.
What makes LOOP Zero different
A "true zero" approach from a Swedish manufacturer
Another Snus Factory launched LOOP in 2019 from its base in Stockholm, and LOOP Zero was the company's first nicotine-free release — a deliberate addition to the lineup rather than an afterthought. Many brands marketed as "Zero" or "nicotine-free" still contain caffeine, guarana or other stimulants to keep the under-lip experience active. LOOP Zero takes a stricter line: zero nicotine, zero tobacco, zero caffeine, zero stimulants of any kind. The flavour and the cooling sensation carry the experience alone. Another Snus Factory also produces the regular LOOP nicotine range and the LYNX brand, so the Zero line shares the same Swedish manufacturing standards and pouch construction — slim format, moist filling, fast flavour release — just without the active ingredients.
Cool Mint — the only flavour, and the focus
Unlike larger nicotine-free brands that spread across many flavours, LOOP Zero currently runs a single profile: Cool Mint. That focus is deliberate. The pouch combines crisp peppermint with a heavy menthol cooling layer, producing the kind of frosty bite that mint enthusiasts typically associate with high-strength nicotine pouches — without the nicotine. The slim format sits discreetly under the upper lip, the moisture level is on the wetter side for a faster flavour onset, and a typical session runs 20 to 40 minutes before the mint fades. If you've used a strong nicotine mint pouch before and want the same cooling sensation without the nicotine, LOOP Zero is one of the closest matches on the market. It sits in the same nicotine-free shelf as VELO Zero, FIX Zero and Zeronito, but is the narrowest range of the four — mint only, no fruit, no licorice, no espresso.
Frequently asked questions about LOOP Zero
Is LOOP tobacco-free?
LOOP Zero is fully tobacco-free and nicotine-free. The regular LOOP nicotine pouches are also tobacco-free (they contain nicotine but no tobacco leaf — the pouches use plant fibre instead), but only the Zero range is also nicotine-free. The cans we sell on this page are all from the LOOP Zero line, which means no tobacco and no nicotine, period.
Does LOOP Zero contain nicotine?
No. LOOP Zero contains zero nicotine — that's what the "Zero" in the name refers to. It's also caffeine-free and contains no other stimulants like guarana or ginseng. If the can has "Zero" on the label, the pouch is built entirely around flavour and cooling sensation rather than any active ingredient. Don't confuse LOOP Zero with the regular LOOP nicotine range, which is a separate product.
What's the difference between LOOP and LOOP Zero?
Both come from the same Swedish manufacturer (Another Snus Factory in Stockholm) and use the same slim, all-white pouch format. The difference is the active ingredient: regular LOOP contains nicotine in strengths from around 6.8mg to 15.6mg per pouch, while LOOP Zero contains no nicotine at all. The regular LOOP range also covers a wider variety of flavours including jalapeño lime, blackcurrant and red chili melon, whereas LOOP Zero currently runs only Cool Mint.